Product photography for Pura Vida Bracelets.
“Pura Vida” is Spanish for “pure life”, a Costa Rican philosophy that encourages the appreciation of life’s simple treasures. Slowing things down, celebrating good fortune, and refusing to take anything for granted embodies this laid back lifestyle. “Pura Vida” means choosing to live life to the fullest. It’s more than just a saying... it’s a lifestyle. San Diego Founders, Griffin and Paul partnered with bracelent artisans: Jorge and Joaquin in hopes of spreading the “pura vida” spirit with others.