This article is not just for the photographers out there.
It is for everyone whose career is based on sales, which as far as I'm concerned, is everyone.
At the end of the day we are all selling something, whether its our time, craft, or trade.
For some this information may come as alarming news and for others the voice in the back of your head that you already know, but have a hard time coming to process. But with most difficult news, it is a reality and up to you to decide how you will react. Fight or flight.
What we know by the numbers is that Instagram has been on a meteroic rise ever since being acuqired by its juggernaut, older brother Facebook and doesn't show any signs of stopping. With over $500 Million users and an estimated value of over $50 billion dollars, I see major potential to invest your time and effort into the platform. As stated in Forbes Magazine August Issue, in the four years since the purchase, Instagram has become one of the fastest-growing platforms of all time, with about as many users as Twitter (310 million), Snapchat (100 million plus) and Pinterest combined."
That being said I think we should all be doubling down on the power of Instagram whether we are artists or sell hot tubs.
So how can Instagram help my business. Well as stated above your reach and level of engagement is built right into app itself. Instaneously your ability to share work that directly speaks to your client on a device that fits in their pocket that they are already checking far to often is incredible. But knowing how to speak to them thats where this curation concept comes in. Let me break it down for you in three simple steps.
1. Focus on your brand and mission.
If you have a personal account already but would like to dedicate your feed entirely your business, create a separate account that only shares aspects of your business. If your business is intertwined with who you are, what you do, and your brand personality find creative ways to interweave them as one. For example if you are a personal trainer and share aspects of your workout plan in the gym and how you and your family stay fit, that could be a game changer and actually grow your audience by letting them in. On the latter if you are selling pools but post photos about how you like to eat pizza all day and watch Netflix you may find your audience shying away from you.
2. Curate the heck of it.
This idea piggy backs off the first bullet in terms of what your share. Be sure to only share relevant content that is on brand. That means we don't need to see every wedding you attended last year, unless you work in the wedding industry. To take it a step further this also means to be cognizant of the subject matter, colors, and editing style you are using each time you post. This will help make the feed more attractive to the average viewer and quickly explains to the customer who just stumbles on your page, exactly what you do in a clear and easy to read format.
3. Quality Matters
The quality of your post helps demonstrate to your audience that you are professional and that you mean business. Think about a brand that you love. Do they post low quality or blurry photos or high quality, cinema-like imagery. Consider the market for your business and do some research about how advertising has traditionally molded the creative. Are you selling a product? Then clean, polished photographs could be your best bet. Real estate? How about vibrant colors and wide sweeping viewpoints.
Now if you have never picked up a camera before or the above sounds terrifying thats why we are here! At ART IS BEING we can handle all of the photo, video, design, and social content marketing while you do what you do best, focus on your business. We come with referrals, years of experience, and a team that is focused on you and your goals!
To find out more about how we can help you or to book a free consultation send an email to firstname.lastname@example.org and we are happy to help!