At Newman Plastic Surgery, I spearheaded a comprehensive website rebuild using Squarespace, elevating their online presence to a new level of professionalism and engagement. This significant project focused on creating a seamless and mobile-friendly experience, ensuring the site functions flawlessly across all devices. I developed and integrated high-quality photo and video content, capturing the clinic's services and expertise through compelling visuals. This strategic overhaul has not only made the website more attractive and informative but also optimized it for mobile performance, effectively communicating Newman Plastic Surgery's commitment to excellence and patient care in the digital realm.
Check it out at www.dnewmanmd.org
By the Numbers
Spearheaded all creative and marketing efforts, overseeing content creation, social media strategies, and comprehensive brand management.
Increased website traffic from launch to over 24,000 views within seven months, achieving a 150% month-over-month growth rate.
Boosted social media engagement by over 300%, expanding reach through TikTok, Instagram, and influencer campaigns.
Established influencer partnerships, resulting in a 35% increase in patient consultations and referrals.
Enhanced ad performance: Grew October YoY ad clicks by 1,623%, impressions by 685%, and conversions by 9,486%.
Directed a complete website redesign, improving user experience and increasing time spent on site by 60%.Spearheaded all creative and marketing efforts, overseeing content creation, social media strategies, and comprehensive brand management.
Increased website traffic from launch to over 24,000 views within seven months, achieving a 150% month-over-month growth rate. Boosted social media engagement by over 300%, expanding reach through TikTok, Instagram, and influencer campaigns.
Established influencer partnerships, resulting in a 35% increase in patient consultations and referrals. Enhanced ad performance:
Grew October YoY ad clicks by 1,623%, impressions by 685%, and conversions by 9,486%. Directed a complete website redesign, improving user experience and increasing time spent on site by 60%.
In a remarkable demonstration of strategic digital marketing and brand elevation, Newman Plastic Surgery experienced a substantial 81.81% increase in website traffic from May to July. This impressive growth is attributed to a comprehensive approach that combined the launch of a meticulously designed website with targeted Google and Facebook advertising campaigns. Our efforts were further bolstered by an enhanced social media presence, ensuring our message reached a broader and more engaged audience.
This multifaceted strategy not only underscores our commitment to leveraging cutting-edge digital tools but also highlights our dedication to maintaining a prominent and influential online presence. The rapid increase in traffic is a testament to the effectiveness of our integrated marketing efforts, positioning Newman Plastic Surgery as a leader in the industry. Our success story stands as a prestigious example of how targeted digital initiatives can drive significant growth in a short period.
As part of the complete website overhaul for Newman Plastic Surgery, I created a captivating banner video for the website header. This dynamic video showcases the clinic's state-of-the-art facilities and expert team, providing visitors with an engaging and immersive introduction right from the homepage. Optimized for both desktop and mobile viewing, this banner video highlights my ability to blend compelling visual storytelling with technical precision, enhancing the overall user experience and effectively communicating the clinic's commitment to excellence.
As the dedicated content creator for photo and video at Newman Plastic Surgery, I have been entrusted with a wide array of assignments designed to highlight our exceptional patient experiences and expert care. My role involves crafting compelling visual content, from heartfelt patient testimonials to engaging short-form videos tailored for both horizontal and vertical formats. These projects are meticulously produced to ensure they resonate across all our digital platforms, enhancing our online presence and connecting with our audience in meaningful ways. My work is a blend of creativity and strategy, aimed at showcasing the transformative journeys of our patients and the unparalleled expertise of our team.
As the Senior Creative Director for Newman Plastic Surgery, I spearheaded a comprehensive graphic design transformation that elevated the brand's visual identity. This included a complete logo redesign, the creation of detailed brand and style guidelines, and the design of all marketing collateral, from professional business cards to engaging flyers. My work ensured a consistent and impactful brand presence across every touchpoint, reinforcing Newman's position as a leader in the industry.
